China to choose famous tourism brands for first time

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 ◆ China to choose famous tourism brands for first time

China plans to choose famous national brands to promote its tourism industry for the first time.

The brands will include touristic cities, travel agencies, hotels, restaurants and goods.

From December through March next year, candidate brands will be appraised through both public and expert opinions, and finally be judged by the China National Tourism Administration (CNTA).

Experts said China's thriving tourism industry has given rise to a large number of famous tourism brands, which have gained recognition from both travelers and experts.