Exhibition industry to take off in China: Expert

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 ◆ Exhibition industry to take off in China: Expert

The exhibition industry is taking off in China, providing vibrant opportunities for overseas businesses, Michael Duck, chairman of the Union des Foires Internationale (UFI) Asia-Pacific Region said at the China International Convention and Exhibition Forum.

China's exhibition industry had been developing rapidly in a positive direction, especially since its entry into the World Trade Organization (WTO), Duck said.

The benefits of the industry lay not only in the contracts signed through the fairs, but also in other industries like hotels, tourism, airlines, retailing, banks and ports, he said.

Many key cities in China had buildings for holding exhibitions and conventions. However Duck said exhibitions should provide market promotion schemes and activities as well as opportunities for selling.

The forum was jointly sponsored by the China National Exhibition Industry Association and Shenzhen branch of of China Council for the Promotion of International Trade.

Over 300 exhibition experts attended the forum from countries like the United States, Australia, Germany and Japan.