Qingdao beer makes debut in Taiwan

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 ◆ Qingdao beer makes debut in Taiwan

Qingdao beer, the most famous product of this eastern port city, has made its debut in the island province of Taiwan.

An average 100 containers of the beer has been shipped to the island each week, since the first three containers arrived on April 18, a source from the Qingdao Brewery Company told Xinhua recently.

The beer had so far sold well, with total Taiwan sales exceeding 1,200 tons, he said.

Analysts say Qingdao beer enjoys tremendous advantages over foreign and local brands in terms of reputation, flavor and price. They predict sales of the beer will exceed 10,000 tons this year, as orders for the coming two months alone add up to 7,200 tons.

The beer, in bottles and cans, is earmarked "sold exclusively in Taiwan" in complex Chinese characters, which are still used in the island province.

The brewery's joint venture in Taiwan is acting as the exclusive sales agent.