The Quanjude roast duck restaurant marked its 138th anniversary recently by giving each of its world-famous roast ducks an "identification card."
A guest from northeast China recently received the first identified roast duck whose printed certificate gave its number as101436138. The Quanjude headquarters located in Qianmen, in downtown Beijing, has sold more than 101.43 million roast ducks all up since the restaurant opened in 1864.
Since July 15, every diner has received an ID card for their roast duck. The numbered card aims to better guarantee basic quality.
"Quanjude" is a household brand in China. Its main restaurant alone serves more than 3,000 guests every day.
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