Singapore Aims to Attract Inland Chinese Visitors

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 ◆ Singapore Aims to Attract Inland Chinese Visitors

Singapore will strengthen its promotion activities in inland Chinese cities besides such big cities as Beijing, Shanghai and Guangzhou, according to an official with the Singapore Tourism Board (STB) China Office.

Singapore will present some new images in local Chinese newspapers and magazines as well as carry out big-scale promotion activities throughout China, such as attending China International Tourism Mart in November and organize food festivals in some hotels.

STB will strengthen cooperation with Air China, China Eastern Airlines and China Southern Airlines this year to attract more Chinese tourists. STB also plans to coordinate with Malaysia Tourism Bureau in the hope of winning more Chinese tourists.

China now ranks sixth among the tourist source countries for Singapore. STB aims to receive one million Chinese tourists in the next two years.