Star TV Expands Home Market

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 ◆ Star TV Expands Home Market

Star TV, a wholly-owned subsidiary of News Corporation, announced yesterday that it will produce TV music programs on the Chinese mainland for its Channel V as part of its strategy to expand in the mainland market. Before that, its Channel V programs were mainly produced in Hong Kong and Taiwan. They will be gradually moved to the mainland. For the objective, Star TV has relocated its China headquarters of Channel V from Hong Kong to Shanghai and it launched a "Made in China" promotion project yesterday. These programs will be televised in China's three-star hotels and will be distributed to domestic television stations, said Michelle Tang, marketing manager of Channel V China. She said Channel V will also link up with Chinese TV stations to produce programs. Scarlett Li, general manager of Channel V China, said: "Our purpose is to introduce more programs made in China into the world." Star TV currently has six channels, part of the 26 overseas ones such as CNN and the BBC, awaiting approval by the Chinese authorities to televise their programs in three-star or plus hotels. In March of this year, Star TV -whose Chinese name is Xing Kong Wei Shi -- became the first overseas television channel to be allowed to show its programs in South China's Guangdong Province.